Corporate Alignment

There is immense value in lining up individual employees’ goals with company-wide strategic priorities. As research shows, aligning employees with company strategy has a direct impact on an organization’s operational and business success.

A company with employees aligned with its long-term goals is able to reach accomplishments faster. The employees enjoy a greater sense of teamwork and may be less likely to leave the organisation. It also makes them feel like an integral part of the business.

Alignment is a strong motivator at work.

Studies show that progress towards a meaningful goal is the top motivator for employees, yet they don’t know what to prioritize, and are unclear about how their individual work significantly contributes to the mission of the firm. Once organizations align individuals’ goals to their long-term goals, they will experience heightened retention and better execution.

Goal achievement is paramount to employee success and satisfaction.

Employees who feel connected to the company’s mission – through goal setting and achievement – take delivering on business outcomes to the next level. They feel personally invested and responsible, which in turns impacts the way they work.


of employees do not feel engaged by their company


of employees say alignment is the greatest hurdle to achieving company strategy


of employees strongly agree their company has open communication

– GALLUP INC. 2013
– Harvard Business Review 2016: by Harvard Business School, sponsored by BetterWorks


Increase in Retention rate & Reduction of Turnover rate

37% of engaged employees would leave their company for a raise of 20% or less compared to 54% for disengaged employees

Increase in individual performance

Higher-performing employees report a formal linkage between corporate and individual goals, and companies with aligned, high-performing employees are 2.2 times more likely to be top performers compared to the competition

Increase in company’s performance

Organizations that make it easy for employees to set clear goals are four times more likely to rank in the top 25 percent of business outcomes

– McKinsey – The aligned organization
– Harvard Business Review report 2016
– Bersin by Deloitte

Program Delivered for

“Had an insightful, inspirational session on entrepreneurship, leadership, value creation. It helped me assess my time management, and perceive and communicate my personal value”


Alumni, INSEAD

INSEAD Deputy Dean talking about Arab Excellence program
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