Problem and vision

Many youth in MENA face stifling political, economic, and cultural challenges on a daily basis that cause a general sense of hopelessness, and solidifies –for many- the impossibility of breaking the cycle in order to achieve a better and more hopeful future.

Youth unemployment continues to be one of the most significant economic challenges within the MENA countries. In a region with a half youthful population, the frustration of not being able to work and support the families is growing exponentially.

Loss of purpose and lack of access to economic opportunities have left many youth vulnerable to extreme ideology and radicalization. Groups like the so-called Islamic State (ISIS) continues to target desperate and unemployed youth especially in underprivileged communities and lure them into joining the group with the promise of salvation and/or economic stability.


Important facts and statistics:

  1. More than 60% of the Arab population is less than 25 YO
  2. The youth unemployment in the Arab countries is the highest in the world: 23.2% against a world average of 13,9% (according to the U.N. International Labour Organization report of 2013)
  3. The WEF 2013 confirmed that >10m new MENA youth would become work force age every year for a decade with only 1m jobs available/year for them, thus a huge pool of un/under employed would be thrashing for a viable future.

  4. Across the world Half of today’s grade­school students will likely end up doing work that hasn’t been invented yet, and will probably have 5 or 6 different jobs in their lives: youth can’t rely only on traditional education to get prepare
  5. In the last 10 years, internet & online courses have made knowledge widely available so learning is now a personal responsibility.
  6. If youth don’t have hope and direction, some of them could drift into the hands of those involved with crime or military – neither being healthy for the individuals or society.


Among the reasons that stifle youth unemployment or underemployment in MENA:

  1. Skills mismatch: academic degrees and content that are of no relevance to the job market needs
  2. Lack of career orientation: limited awareness of the roles that are potentially available, although they would like to work, they lack information and access to advice on what sort of careers they can have
  3. Poor soft skills that are critical to exploring, navigating and pursuing opportunities in the private and public job markets
  4. Cultural barrier to identifying and cultivating a professional network
  5. A psychological barrier shaped by years of cultural and economic struggles, and the nonexistence of role models to offer an alternative reality to expand the realm of possibility  
This is why the most important is to build and leverage a platform of positive Arab role models to inspire them and give them hope while providing them with the tools and core skills they need to define, shape and build their own vision in life, and achieve excellence in the future.


“We help youth understand their inner potential and build onn it to achieve their life purpose, with full confidence and passion”





    and especially disadvantaged youth through role models and provide them with the pragmatic tools and transferable skills they need to grow their career and achieve Excellence


    involving the private sector, Academics, Universities, Role models, media and the youth